I'm Sarah Akhavan

I am a product designer and researcher based in Toronto, ON.
I am committed to creating inclusive, human-centered experiences through a research-driven approach.

A picture of me
Affinity Mapping

My Design Philosophy

At the core of my design philosophy lies a deep understanding of human behavior and cognition. I believe that exceptional UX design is built on a foundation of empathy and data-driven insights. By meticulously studying user data and conducting comprehensive user research, I gain invaluable insights into users' needs, desires, and pain points. This data-informed and empathetic approach allows me to develop solutions that truly resonate with users and enrich their lives through seamless and purposeful interactions.

Iterate, Test, and Learn

Design is a constant journey of improvement. I embrace an agile mindset, consistently iterating on designs based on user feedback and data-driven insights. I'm not afraid to scrap ideas that don't work and start fresh with new, innovative solutions. Through rapid prototyping and continuous testing, I ensure that my designs evolve to be as effective and delightful as possible.

Prototyping process

Want to get in touch?
Drop me a line!

If you want to know more about me, feel free to send me a message :)

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